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Date : 2012-10-18

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Essentials of Services Marketing 2nd Edition Pearson ~ Essentials of Services Marketing 2nd Edition Jochen Wirtz Patricia Chew SIM University in Singapore Jochen Wirtz National University of Singapore

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Essentials of Services Marketing 3rd Edition ~ His over 10 books include Services Marketing People Technology Strategy World Scientific 8th edition 2016 coauthored with Christopher Lovelock Essentials of Services Marketing Prentice Hall 3rd edition 2017 and Winning in Service Markets World Scientific 2016